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Street Cynthia Vincent

Street Cynthia Vincent

Commercial real estate thrives in the heart of The

FROM: apparelnews

The housing market may be in the dumps, but still a market vendor in the Fashion District of Los Angeles, where demand for showrooms and design space is leading building owners to adapt to the changing marketplace and convert former manufacturing spaces into wholesale cabinets.

Only 10 years ago, the California Market Center then known as the commercial center of California, and The New Mart were the only showroom buildings in the district. Now, neighbors of the intersection locations (Ninth and streets Los Angeles), including the Cooper Design Space, have leased, and demand for showrooms, especially in the current category, has skyrocketed.

Grip "> http://www.himfr.com/buy-Grip_Tie/"> grip TieThe West Coast hotbed emerging contemporary labels has driven much of the growth and demand.

This has led to building owners along the periphery to fill the gap. The new sites, such as construction of the Statue of Liberty and Marion Gray Building (now known as Building 824) in Los Angeles Street have emerged in recent years as fillers in other places on Broadway. In addition, the California Market Center, whose contemporary space on the fifth floor is also sold out opens in a new contemporary area in January.

Recent sites have helped not only demand but have also brought significant value and opportunities for companies up-and-coming fashion district.

The construction of the Statue of Liberty, located on 843 S. Los Angeles St. and noted for its painted tile mural of the Statue of Liberty, has brought big showrooms and low rates in the downtown market.

"Why pay $ 3 to $ 4 per square foot when you can pay $ 1 to $ 2, "said Eric M. Martin, owner of the showroom with Kristen Aguilera Park in the Liberty building. The showroom has 6,500 square feet of open floor space, enough to handle Martin's and Aguilera's extensive collection of contemporary, Jeans including CA, Kain, T-Shirt, Mighty Fin, Converse by John Varvatos, trunk, and Fine UNIF. These lines feature everything from elaborately produced denim for novelty tees.

"We are close enough to [the intersection of Ninth and Los Angeles] to feed your traffic. Buyers are be curious and like to explore new buildings, "said Martin.

Construction manager Empera said Arye marketing recently. "It has been word of mouth, "he said." We started with one showroom, and traffic has increased steadily during each market. It has been growing stronger and more strong. "

The building currently has five large showrooms between 5,500 and 6,500 square feet, with original wood floors, exposed brick and ceilings attic. "It's very New York, Arye described.

"I let the tenants do what they want [with] the interiors."

Martin and Aguilera have been known to host some big parties during markets and special events because they now have ample space.

Two spaces will be available in about three months older tenants to vacate the building. Over time, Arye hopes to open showroom space on the ground floor, which is very visible next to the Bank / gate in the exhibition hall in New Mart.

Other tenants include The Globe Lady Liberty West California contemporary version of the room New York exhibition created by Jeffrey Cayer, with labels Bella James, Camilla Marc, Elijah, Eurythmics, Nancy Gaten and Smyth, among others. The showroom Kascade is a recent addition mostly menswear lines including Robert Graham, Takel, Simple Rules, Chip & Pepper University, a proportion of more blue Quiksilver of women.

Across the street at 824 S. Los Angeles Street, the building formerly known as Marion Gray Building has launched showrooms in the last year. Five floors of showrooms leased in a matter of weeks, said the landlord, who asked not to be identified. Tenants include NSF Clothing, Noir Literature Alix & Kelly, Lady Muse, class, Glamourosity, International Cake, Found, solarium and Apparel Collection.

Like the building of the Lady Freedom, space here is expansive, running up to 5,000 square feet.

"I love being here because it is away from competitors and guests only see my lines and not wander, "said Jacqueline Lee Rose, owner of the showroom class, which carries clothing labels mainly from Australia and accessory, including the Radenroro, Zayt, Gina Kim, Ghostola, Rebecca Thompson, lazy and trophy wife.

Rosa said he has to do something for their own marketing to get guests the showroom. "There's some good energy here," he said.

Also returning to the scene is the Gerry Building, located at 910 S. Los Angeles St., who has returned to be renewed after an attempt to convert the building into condominiums wholesale was frustrated by the credit crunch.

The owner of Gerry's, Hermosa Beach, LaeRoc Funds based in California, is remodeling some of the areas and plans to open the roof for parties and special events. It's once again leasing showrooms on an individual basis, both for temporary and permanent space, said Kim LaeRoc Benjamin.

The California Market Center are expected Area 4 contemporary showcase is expected to open in January, some six months after the original planned opening. About 25 showrooms, ranging in size from 900-3500 square feet and offers contemporary women's and men's apparel and accessories, will take up residence in the new section, located in the building B of the CMC.

Construction is underway and permits have been issued, said CMC spokesperson Deborah Levine. The CMC has hired a new leasing executive, Michal Goldvaser to manage the area in April.

Eva Frank Gehry protected Sobesky EIS Studio designed the project, which will feature an atrium extending to the fifth floor. Plans are to create an opening through the fourth floor ceiling to connect Area 4 to the construction of a fifth floor contemporary area. A feature includes a cooperative space called "The Gallery" with indie designers who can rent individual racks and handle their own sales. It is an alternative for new designers and up-and-coming may not be able to afford their own premises, said Levine. For CNC, is a way to develop talent emerging and encouraging the growth of the fashion scene in Los Angeles.

"Contemporary has been requested. We are fortunate to open up this space at this time. We believe this will be one of the places, if not more than No. 1-for contemporary space in Los Angeles, "said Levine. A Web site was Zone 4 launched in October and can be accessed by invitation only.

independent spirit

Some apparel companies are also establishing their own presence in the fashion district by independent real estate purchase. Earlier this year, Tarrant Apparel Group moved to a corporate showroom 8,000 square meters in the Ninth and the streets of Los Angeles, where it is now your KitsonLA Wholesale, American Rag, Seven7, Chevignon, Indian Rock Culture and ReRock lines. Hot Tuna International also opened a design center and showroom a few buildings north.

Los Angeles, Roar Clothing later this month moved from South Los Angeles to downtown at 200 E. Ninth St. in suite 301, just above the area of Tarrant. Roar, a menswear line, will a new showroom and design and office space covering 4,000 square meters, said Deepak Vasandani Chief Executive.

"It The exciting atmosphere [Centro de Angeles]. Come to our growth and momentum. "

And more recently, extravagant design accessories Tarina Tarantino closed custody in a building off Broadway and Ninth Street, where it will create another expansion of its growing business, confirmed a spokesman for the company who did not specify the type of business.

Broadway has also been the target of other designers. Susana Mercedes and 12th Street by Cynthia Vincent are now in the mark Wurlitzer Building, located at 818 S. Broadway. The recent move-ins are business leaders by the Fashion District Improvement District to annex this part of Broadway Fashion District next year, said Kent Smith, executive director of the fashion district.

Owners of The Apparel Mart building, located at 112 St. W. In Ninth, near the corner of Ninth and Main Streets, is also expected to benefit from leasing showroom on the second floor, which was originally developed for some 10.

"It never took off," said owner Glen Sitwell. "Nobody was willing to cross the street. Unless your building is a destination for showrooms, is difficult. "

The building houses the popular restaurant on the moon, and dozens of design and sample making studios for apparel companies.

Sitwell said his building has been able to capitalize on the shift of manufacturers who have lost their spaces due to Blast residential loft projects in the area.

"We are not in line with a New Mart, but we are not at the level of some of the ruins of buildings sewing or, "said Sitwell.

And for those who do not care that a mile or so away from the main action, the Twin Springs buildings at 433 S. Spring St. only reach 60 percent occupied, said building manager Alfred Padilla. The buildings are filled with several licensees Ed Hardy, some of which are maintained by their Henri Levy, who also deals with spyware and Sheragano.

About the Author

Himfr is a scholar, focusing his research on Chinese cultures. If you are interested in purchasing China goods, please visit www.himfr.com

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